To read more about our process for secret shopping and reviewing companies and additional details about how we operate, check out this article. Mike is recognized as an industry expert and has been quoted in publications such as Us, People, Page Six, The Next Web and more. This has given him a unique perspective on what information truly helps our readers in their quest for finding the perfect diamond engagement ring or piece of jewelry. Mike Fried has written hundreds of articles and helped answer more than 30,000 emails from our readers. Mike followed that up by spending years buying and selling diamonds on the wholesale market as well as selling tens of millions of dollars worth of diamonds to diamond retailers. Mike started from the bottom, sorting and evaluating hundreds of thousands of diamonds to learn every facet (pun intended) of diamond quality and value. The author of this article, our CEO, Mike Fried has over 20 years of experience in the diamond industry. To help you with the diamond buying process we lean on our expertise and experience.

Emerald cut white sapphire