The process is quite involved and requires sellers to contact Spotify to change the name associated with a ticket.” And since buyers will need to present a government-issued ID to enter an event, they’ll have to transfer ownership of a ticket if they do decide to sell it. “The service’s support page says buyers may not “resell, assign or transfer” tickets except in select states. In the test period, it appears that Spotify Tickets is taking a harshly restrictive approach to consumer freedom on tickets they purchase, which would run afoul of the law in several U.S. We have no further news to share on future plans at this time.” Some of those end up paving the path for our broader user experience and others serve only as important learnings,” a Spotify spokesperson told the website. “At Spotify, we routinely test new products and ideas to improve our user experience. That means those partners set the tickets’ prices, but Spotify will charge a booking fee that it promises to make clear to buyers before they hit the purchase button.” As engadget points out, “Spotify Tickets’ official support page says that the company sells tickets on behalf of event partners, such as venues, event promoters, fan clubs and artists themselves. This new offering appears to be a direct sale of tickets sourced through the promoters, venues, or artists themselves. Those listings were mere passthrough of third-party ticket listings, however.

The streaming giant has previously dabbled in tickets, but did some in limited fashion by integrating ticket listings from companies including Ticketmaster, AXS, Eventbrite, and See Tickets. went live as a test product, offering presale tickets to a small number of upcoming events, including performances by Limbeck, Annie DiRusso, Dirty Honey, Crows, TOKiMONSTA, Four Year Strong, and Osees.

Spotify quietly launched a new pilot program this week, bringing direct sale live event tickets to a limited number of events for its users.

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